Introducing ExactMetrics 8.1, your premium Google Analytics plugin, packed with thrilling new features!
First, you’ll immediately notice a redesigned overview report section in your dashboard. This new section offers a quick snapshot of your key metrics, including your top post, best categories, all-time traffic, peak times, and more. Easily access these statistics to keep an eye on your site’s growth.
The second major enhancement focuses on upgrading our PPC ads tracking addon. Now, it more effectively tracks conversions for Meta (Facebook) and Google Ads, allowing you to see where your conversions come from easily.
Let’s explore these two new exciting enhancements!
New in the Report Dashboard: Stats at a Glance
You’ll first see the Overview report when you open your WordPress dashboard. It’s packed with important stats like overall traffic, page views, how long visitors stay, what device they’re using, and whether they’re new or returning.
While it’s already useful, adding more stats makes it even better. So say hello to the new Stats at a Glance section:
This newly designed section provides immediate insights into some of your most important metrics, including:
- All Time Stats
- Most Popular Times
- Most Popular Categories (Plus users)
- Most Popular Page
- Most Popular Post
- Most Popular Products (Pro users)
With this section, you’ll have quick access to key data, making it simple to monitor site performance, identify trending content, and upgrade your website and strategy.
Upgraded Meta + Google Ads Tracking
One of the standout features in ExactMetrics 8.1 is the upgraded PPC Ads Tracking addon, tailored for easier and more effective conversion tracking.
We’ve integrated the highly requested Meta Conversions API into our PPC Ads Tracking addon. This means setting up your Meta pixel is now a breeze, and tracking ad conversions has never been more accurate. According to Meta, integrating the Conversions API can lead to a 13% improvement in cost per result.
In short, you’ll get more bang for your buck with your Meta Ads!
For Google Ads users, our PPC Ads Tracking addon now leverages Google’s enhanced conversions feature. This behind-the-scenes upgrade provides more accurate conversion measurements by using hashed first-party data in a privacy-safe way. Simply put, hashed first-party data ensures that while you get more accurate and useful tracking of your ads, your visitors’ personal information remains secure and private.
Enhanced conversions help you unlock more powerful bidding options and boost the accuracy of your ad tracking, giving you better insights into your ad performance.
By incorporating these advanced tracking technologies, ExactMetrics 8.1 ensures your PPC ad conversions from Meta and Google are now tracked with greater precision and effectiveness.
Make sure to update your ExactMetrics plugin to the latest version (8.1) to take full advantage of these powerful new features.
That’s it for this release!
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