Easily analyze site visitor behavior, your online store performance and the effectiveness of your campaigns through AI Insights.
Every week, ExactMetrics will automatically share insights about your data that’s easily digestible, enabling you to start making data-driven decisions right away. Follow this guide to learn more.
Prerequisites:
- You’re an ExactMetrics Plus user or higher.
- Your ExactMetrics is installed and activated.
- Google Analytics is already authenticated on your website.
To begin with AI Insights, navigate to ExactMetrics » AI Insights.
You’ll find three shared insights, randomly generated by ExactMetrics based on your historical data.
The displayed insights are refreshed automatically every week, but if you want to view different insights on-demand, you can click on Generate Insights.
Want to know other details about your data? Discover how to talk to your Analytics with Conversations AI.
These generated insights will also appear in your notification inbox and can be dismissed like any other notification.
AI Insights help you easily identify any significant changes or general trends in your website traffic.
Here are some examples of what AI Insights can help you analyze:
- Increasing traffic: More visitors are coming to your site compared to before.
- Underperforming campaigns: Traffic from a specific campaign is not converting into sales.
- Popular but non-converting pages: Pages that attract visitors but do not lead to sales.
- High conversion landing pages: Pages with significant conversion rates, indicating strong performance.
- Common traffic sources: Determining which devices are the most common sources of traffic.
- Decline in traffic: Notable decreases in specific types of traffic since a certain date.
- And much more!
The insights you receive will vary, and the actual information provided (such as specific pages, dates, or campaign names) will depend on the data you’ve collected and the reports available to you.
By using AI Insights, you’ll become more familiar with your data and be able to understand your reports with more ease. When analyzing an insight, follow along or check the reports at ExactMetrics » Reports to see how the data and trends correlate.
If a particular insight is useful, relevant, and easy to understand, click the Thumbs Up icon.
If an insight seems inaccurate or isn’t 100% clear, feel free to click the Thumbs Down icon and provide feedback on what isn’t right before generating new insights.
The feedback you provide will help fine-tune the analysis, leading to improved performance and accuracy of insights shared with you by ExactMetrics.
For overall feedback not specific to an insight, click on the green button on the bottom right corner to open a feedback widget, where you can share your thoughts. Once submitted, the widget will be hidden but will reappear after 30 days for additional feedback.
AI can help simplify the process of understanding your data by providing an initial interpretation. By combining AI analysis with your own observations and interpretations, you can make better-informed decisions more quickly that drive meaningful results for your website.
That’s all there is to it! You’ve learned how to start using AI Insights with ExactMetrics.
What’s next? Dive deeper into your Analytics with our Conversations AI addon: Get started with Conversations AI.