Wondering about compliance with GDPR and Google Analytics? You’ve come to the right place! On May 25, 2018, the European Union implemented the General Data Protection Regulation (GDPR). The new rule set out requirements for handling user data with penalties of up to €20 million or 4% of annual revenues for failure to comply with […]
GA4 UTM Parameters: How to Find Them + Best URL Builder
Do you want to find out more about your website traffic and whether your various marketing efforts are paying off? Campaign tracking with GA4 UTM parameters can answer those questions and more! With UTM links, you can find out how much traffic each campaign is bringing in, which campaigns are driving conversions, whether a secondary […]
How to Track Outbound Links in Google Analytics (GA4 Guide)
Ever wonder which links people click that take them away from your website? You can find out when you learn how to track outbound links in Google Analytics. There are many reasons to use external or outbound links, like citing other sites as sources of information. By tracking which external links get the most clicks […]
How to Track Website Traffic in Google Analytics (Tutorial)
Want to learn how to track website traffic in Google Analytics? You’ve come to the right place! Google Analytics is a powerful tool that helps you gain insights into various aspects of your website visitors’ behavior – from the sources that led them to your site to the time they spent exploring your content and […]
Google Analytics User Flow Report in GA4: Step-by-Step Guide
Ever wonder about the journey your visitors take before they exit your website? With Google Analytics user flow reports, you can learn about the path visitors take before reaching their destination. By analyzing behavior flow, you can better understand the path visitors take on your site, highlight pages where a lot of users may be […]
7 Best WordPress Video Plugins (Free + Paid)
Are you on the hunt for the perfect WordPress video plugin to enhance your website’s functionality? A well-chosen video plugin can help you elevate your media content and engage with your audience like never before. But, navigating through the huge amount of WordPress video plugins available and knowing which one to choose can be overwhelming. […]
How Does Google Analytics Work? (Ultimate Beginner’s Guide)
Are you scratching your head trying to figure out how Google Analytics works? If so, you’re not alone. Google Analytics 4 (GA4) is an incredibly powerful free tool, but it comes with a lot of technicality and a pretty steep learning curve. Google Analytics helps you understand your user’s behavior, track your website performance, and […]
NEW eCommerce Funnel Report + More in ExactMetrics 7.19
The latest version of ExactMetrics has just arrived, and we’re excited to announce 2 new features that are going to make a big impact on lots of ExactMetrics users. For our customers running an online store with WooCommerce or Easy Digital Downloads – we’ve got fantastic news for you! Quickly see where visitors are dropping […]
Tutorial: How to Check Number of Visitors on a WordPress Site
Are you wondering how to check the number of visitors on your WordPress website? Having insights about your site visitors is an important part of growing your business. Tracking your WordPress site traffic can help you create more engaging content for your audience, offer products that are more likely to sell, target new keywords to […]
How to Create Opt-In Form in WordPress (2 Easy Ways)
Do you want to learn how to create an opt-in form in WordPress that grabs people’s attention and gets them to sign up for your newsletters? An opt-in form is essential to growing your email list, SMS subscribers, and overall brand by staying connected with your audience even after they’ve left your website. In this […]