Want to keep visitors on your site longer, visiting more pages and continuing to interact with your site? Adding links to popular posts within or at the end of your content can help site visitors navigate your site, see your most popular content, and increase the chance that they’ll convert. Learn how to add popular […]
How to Speed Up Your WordPress Site (14 Ways)
Want to know how to speed up your WordPress site? You’re in the right place. In June 2021, Google began rolling out an algorithm update that will give top spots to fast sites in search results. Does your WordPress website make the cut? While Google had been considering page speed in their search engine rankings […]
Complete Guide to Google Analytics Real Time Reports (GA4)
Want to see how visitors are interacting with your website right now with Google Analytics real time reports? Maybe you just sent out an email and you want to watch how people navigate your site after clicking on a link to it. Or you just want to watch what your traffic is doing at the […]
Google Page Experience Update and How ExactMetrics Is Adapting (+ New Features)
Did you know Google has been quietly rolling out a page experience update for search results? As part of the update, which began rolling out in June 2021, Google started using Core Web Vitals scores as a ranking factor. So, if you don’t pass their Core Web Vitals assessment, you may lose search rankings and […]
How to Set Up Donation Tracking in WordPress (No Code!)
Do you accept donations on your website? If so, you’ll definitely want to set up donation tracking with Google Analytics to get a better idea of what drives donations and what you can do to increase them. Tracking donations in Google Analytics can give you lots of valuable insights into how your donation campaigns are […]
Guide to Enhanced Link Attribution in WordPress
Do you want to see where people are clicking on your website? There are a couple of different ways to see which links and buttons are getting clicked on your website. One of those options, called enhanced link attribution, doesn’t require adding any extra code to your buttons. That makes it a pretty great option […]
How to Set Up Author Tracking in WordPress + GA4 (Easy Way)
If you publish content by multiple authors on your website, do you know which author gets the most views? The most clicks from social media? How about the most conversions? These are all questions you can answer by setting up author tracking in WordPress and Google Analytics. Google Analytics doesn’t track authors for you by […]
How to Track Formidable Forms with Google Analytics
Looking for an easy, straightforward way to track Formidable Forms conversions in Google Analytics and WordPress? Tracking form conversions is an important part of running a website. You want to know if your forms are converting at a good rate, or if you need to try tweaking them to get more conversions. In this article, […]
Track GiveWP in Google Analytics + WordPress in 3 Easy Steps
Want to learn how to track GiveWP in Google Analytics? Tracking donations with GiveWP and Google Analytics is the best way to keep an eye on your traffic, learn more about your audience, and increase your donations. While eCommerce tracking in Google Analytics sounds intimidating, there’s actually a very easy way to set it up. […]
How to Track Scroll Depth in Google Analytics (No Code!)
Ever wonder how far people scroll on your blog posts or product pages before exiting your website? Well, you can find out by tracking scroll depth in Google Analytics. Tracking the scroll behavior of your website visitors can increase engagement and boost conversions because you can optimize your web pages based on how people move […]