Do you want to know how to set up Microsoft Ads, formerly known as Bing, conversion tracking on your WordPress site? Tracking your Bing Ad conversions can help you understand what’s effective, or what could use improvement, in your advertising strategy. This is crucial information for enhancing your Microsoft ad campaigns, generating more sales, and […]
Best Way to Add a Facebook Pixel to WordPress (Step-By-Step)
Want to learn how to add a Facebook pixel to WordPress? If you want to run Meta (Facebook) ads and track their performance, you need to use something called a Meta pixel. It helps you see if your ads are effective by tracking what people do on your website after clicking your social media ad. […]
[NEW] Introducing Site Notes – Track Anything in WordPress
Have you ever wanted to see how a website change is affecting your site’s performance? How about seeing if a promotion caused an uptick in traffic or being able to easily document marketing and publishing milestones, like adding a new blog post or redesigning your landing page? With ExactMetrics’ new Site Notes, now you can! […]
12 Best WordPress Multisite Plugins (Must-Use Tools)
In search of top-notch WordPress multisite plugins? With the right multisite plugins for WordPress, you can make your network better by adding features, improving its performance. and streamlining your WordPress multisite management. When you use a WordPress multisite setup, you need plugins that work across multiple sites, which is why we’ve compiled a list of […]
Guide to Google Ads Conversion Tracking & GA4 (Tutorial)
Are you wondering how to set up conversion tracking in Google Ads? Using Google Ads conversion tracking with your Google Analytics account and WordPress website lets you measure the success of your Ads campaigns and optimize them to increase sales! You can track conversions on your Google Ads campaign (previously known as an AdWords Campaign) […]
How to Exclude an IP Address in Google Analytics (GA4 Tutorial)
Trying to figure out how to exclude an IP address in Google Analytics? The most common reason for wanting to block IP addresses is to exclude internal websites from showing up as traffic hits in your Google Analytics data. If your internal website is counting towards your traffic numbers, it can cause all kinds of […]
8 Best WordPress Live Chat Plugins for Your Website
Are you looking for the best WordPress live chat plugins to engage with visitors on your website? With a great live chat plugin, you can majorly improve the user experience on your website, keep visitors around longer, stop a negative review in its tracks, and more. When you decide you need a WordPress live chat […]
[New] Introducing the New ExactMetrics PPC Ad Tracking Addon
Do you run PPC ads on Google, Bing, or Meta and run an eCommerce store? The new ExactMetrics PPC Ad Tracking addon is for you! Running PPC ads is a great way to increase your sales and make more money, but they can be complicated to set up and properly track in Google Analytics. You […]
Guide to Referral Traffic in Google Analytics
Looking at your referral traffic in Google Analytics and wondering what it really is and how it works? In general, referral traffic is a very good thing. It means that other websites are linking to yours and sending you some traffic! There are a few different ways you can look at your referral traffic in […]
How to Track Google Analytics Custom Events (WordPress)
Are you looking for an easy way to set up and track Google Analytics custom events? With custom events, you can track extra information that’s not collected by default in Analytics. Custom events help you get a deeper understanding of how people use and interact with your website. You’ll get more detailed insights into user […]