In the digital world, content is king, but just having content these days isn’t enough. It must be well-optimized and regularly checked to ensure it meets your business goals and connects with your audience. And that’s why you need content audit tools.
These tools help you improve your content and find areas to adjust.
But with so many content audit tools available, choosing the right one for your needs can be difficult.
That’s why I’ve created this guide on the 11 best content audit tools. I’ll cover their best features and pricing to help you choose the right one for your business.
But first, let’s understand what a content audit is and why it’s important.
Why Should You Do a Content Audit?
A content audit is a systematic method of reviewing and analyzing the content on your website. This process involves assessing various aspects of your web pages, such as relevance, quality, performance, and alignment with your overall content strategy.
Conducting a content audit can help you identify gaps, redundancies, and opportunities for optimization, enhancing your website’s user experience, search engine visibility, and conversion rates.
Here are some key benefits of using a content audit tool:
- Enhances Content Quality: Content audit tools evaluate your existing content’s quality, readability, and engagement. They help you identify underperforming or outdated pieces so you can prioritize creating new content or updating, revising, or removing less effective ones.
- Identifies Content Gaps: A thorough content audit highlights gaps in your content strategy, helping you identify missing or underrepresented topics. You can use this information to create a content plan that addresses these gaps, offering a comprehensive and well-rounded range of topics.
- Boosts On-Page SEO: Many content audit tools integrate with popular SEO platforms to provide insights into your website’s on-page optimization. These tools help you uncover issues like duplicate content, improper title tags, missing headings, broken links, and ineffective meta descriptions.
As you can see, plenty of good reasons exist to conduct a content audit. Now, let’s explore the best way for you to do so.
11 Best Content Audit Tools
Now that you fully understand how a content audit can benefit you or your small business let’s explore the top tools available:
- SEOBoost
- ExactMetrics
- Screaming Frog
- Google Analytics
- Google Search Console
- Semrush
- Ahrefs
- Hemingway
- Yoast SEO
- Grammarly
- Ubersuggest
1. SEOBoost
SEOBoost is an AI-driven tool designed for content optimization and auditing, helping you create content that ranks better on search engines.
This tool provides a deep dive into your website’s content, offering insights into quality, relevance, and how well it’s optimized for search engines. You’ll receive actionable recommendations to improve your on-page SEO score and overall content quality.
Additionally, it aids in researching and crafting content that fits seamlessly with your content marketing strategy.
This is why I think SEOBoost is great:
Best Features:
- Topic Reports: Easily find effective keywords and generate content ideas with the Topic Reports feature. Just enter your main keyword to receive a comprehensive report that analyzes the top search engine results pages (SERPs) related to your keyword, breaking down each competitor based on 24 detailed content metrics.
- Content Briefs: Create detailed briefs for content creation and compare your content directly with competitors. This feature is crucial for spotting gaps and opportunities for improvement. You can also add new headings and sections to ensure your content stays thorough and up-to-date with the latest trends.
- Content Optimization: After creating your content, enhance its performance using the Content Optimization feature. This tool evaluates aspects like keyword density, readability, and relevance. You can write, edit, save, and optimize your content all within an intuitive editor interface.
- Content Management: Keep an organized inventory of all your projects with the Content Management feature. This tool centralizes the storage, organization, and archiving of all your campaigns.
- Content Audit: My favorite feature, Content Audit, allows you to effectively assess your content strategy using the content SEO audit feature. It evaluates your current content and campaigns, generating a score based on AI analysis of 25 ranking metrics.
Price:
SEOBoost offers a 14-day free trial. After the trial, you can select from three plans:
- Essential: $22.50 monthly
- Team: $47.50/month
- Agency: $80.83/month
Get started with SEOBoost today!
2. ExactMetrics
ExactMetrics is the most powerful Google Analytics plugin for WordPress websites.
Though it’s not primarily a content audit tool, it provides valuable insights into your content’s performance and keyword rankings, making it an indispensable tool for any content-focused website.
Best Features:
- Detailed Analytics: Get comprehensive data on page views, bounce rates, and user behavior.
- Content Performance: Identify which content is performing well and which isn’t, allowing you to make informed decisions and create more of what works best.
- Marketing Integration: Seamlessly integrates with popular platforms like WooCommerce and Easy Digital Downloads for a unified marketing approach.
- Customizable Reports: Enjoy customizable reporting and data visualization to meet your specific needs.
Price:
You can start with the free version, ExactMetrics Lite. For additional features, licenses start at $99.50/year.
Get started with ExactMetrics today!
3. Screaming Frog
Screaming Frog is a well-known SEO crawler that serves multiple purposes, including conducting content audits.
This tool thoroughly scans your website and provides detailed information about each page, covering aspects like content, meta tags, and technical SEO issues.
Best Features:
- Comprehensive Crawling: Perform a thorough crawl and indexing of your entire website.
- Issue Identification: Detect duplicate content, broken links, and various technical SEO issues.
- Customizable Crawls: Tailor your crawl settings and export data to suit your specific needs.
- SEO Platform Integration: Seamlessly integrates with popular SEO platforms like Google Search Console and Ahrefs for enhanced functionality.
Price:
Screaming Frog offers a free version for basic site crawling. For more advanced features, you can upgrade to the full version at $259 per year.
Get started with Screaming Frog today!
4. Google Analytics
Google Analytics is a free web analytics service from Google that offers valuable insights into your website’s traffic, user behavior, and content performance.
Although it isn’t specifically a content audit tool, its extensive data can help you pinpoint areas for content optimization.
Best Features:
- Detailed Reports: Get in-depth information on page views, bounce rates, and user engagement.
- Content Performance: Identify your top-performing and underperforming content to make data-driven decisions.
- Google Product Integration: Seamlessly integrates with other Google products like Search Console and Google Ads for a more holistic view.
- Customizable Reports: Use customizable reporting and data visualization to meet your specific requirements.
Price:
Google Analytics is a free tool, making it accessible to businesses of all sizes.
Get started with Google Analytics today!
5. Google Search Console
In line with Google Analytics, Google Search Console is a free tool provided by Google that helps website owners monitor and optimize their site’s performance in Google search results.
It provides valuable insights into your website’s crawling, indexing, and search visibility.
Best Features:
- Crawl Errors and Indexing Issues: Identify and resolve crawl errors and indexing problems that may affect your website’s search performance.
- Search Traffic and Keyword Performance: Access detailed reports on search traffic and keywords to understand how your site is performing in search results.
- Google Product Integration: Integrates seamlessly with other Google products like Google Analytics and Google Ads for a comprehensive view of your site’s performance.
- Customizable Reports: Create customized reports and data visualizations to suit your specific needs.
Price:
Google Search Console is free.
Get started with Google Search Console today!
6. Semrush
Semrush is one of the most comprehensive SEO content audit tools available. It offers deep insights into your website’s content quality, optimization, and search engine performance.
Furthermore, it’s a highly effective and popular SEO tool that can help with keyword research, competitor analysis, and much more.
Best Features:
- Comprehensive Content Analysis: Get detailed analysis, including readability scores and keyword optimization, to ensure your content is effective.
- Low-Quality Content Identification: Easily spot thin or low-quality content that may be affecting your website’s performance.
- Tool Integration: Seamlessly integrates with other Semrush tools like Keyword Magic and Backlink Audit for a holistic approach to your SEO strategy.
- Customizable Reports: Generate customizable reports and data visualizations tailored to your needs.
Price:
You can access some features of Semrush for free, but for full access to all of its tools, you can choose from paid plans starting at $117.33 per month.
Get started with Semrush today!
7. Ahrefs
Ahrefs is another highly popular SEO tool that offers a range of features, including a robust content audit tool.
This tool carefully examines your website’s content, providing insights into its quality, optimization, and search engine performance.
Best Features:
- Comprehensive Content Analysis: Obtain detailed insights, including readability scores and keyword optimization to enhance your content’s effectiveness.
- Low-Quality Content Detection: Identify thin or low-quality content that could be lowering your website’s performance.
- Multiple Tools Integration: Gain access to various tools like Site Explorer and Keyword Explorer for an all-inclusive SEO strategy.
- Customizable Reports: Create customized reports and visual data representations to meet your specific requirements.
Price:
While you can start with a free Ahrefs Webmaster account, a paid plan, starting at $108 per month, offers much more data and tools.
Get started with Ahrefs today!
8. Hemingway
Hemingway is a free online tool designed to analyze your content’s readability and writing style.
Although it isn’t a dedicated content audit tool, it can significantly enhance the quality and engagement of your website’s content.
Best Features:
- Readability Analysis: Evaluate your content’s readability, including grade level and estimated reading time.
- Complex Sentence Detection: Spot complex sentences, use passive voice, and use excessive adverbs to improve your writing.
- Improvement Suggestions: Receive actionable suggestions for enhancing clarity and conciseness in your content.
- Free Usage: Completely free to use with no subscription required.
Price:
Hemingway offers a free online tool and also features a paid version for advanced requirements starting at $8.33 per month.
Get started with Hemingway today!
9. Yoast SEO
Yoast SEO is a widely used SEO plugin for WordPress websites that includes a robust content analysis tool.
This tool can be used on any WordPress site to analyze your content’s effectiveness and optimize it using real-time suggestions.
Best Features:
- Content Analysis: Get insights into readability scores and keyword optimization to ensure your content is user-friendly and SEO-optimized.
- Technical SEO Issue Detection: Identify technical SEO problems like duplicate content and broken links to improve site health.
- WordPress Integration: Seamlessly integrates with other WordPress plugins and tools for more comprehensive site management.
- Customizable Reports: Generate customizable reports and visual data to meet your specific needs.
Price:
Yoast SEO is available as a free WordPress plugin. For access to advanced features, you can opt for the premium version at $99 per year.
Get started with Yoast SEO today!
10. Grammarly
Grammarly is a popular writing assistant and content audit tool that helps enhance the quality and clarity of your content. It’s an excellent resource for ensuring that your website’s content is error-free and engaging.
Best Features:
- Grammar and Spelling Checks: Automatically identify and correct grammar and spelling errors.
- Punctuation and Style Detection: Find and fix punctuation mistakes and style issues to improve readability.
- Clarity and Conciseness Suggestions: Receive suggestions to make your writing clearer and more concise.
- Tool Integration: Integrates seamlessly with popular writing tools like Microsoft Office and Google Docs for a smooth workflow.
Price:
Grammarly offers various pricing options for individuals, businesses, and enterprises, but you can also start using it for free. For more advanced features, plans start at $12 per month.
Get started with Grammarly today!
12. Ubersuggest
Last on our list is Ubersuggest.
Ubersuggest is one of the most widely used content audit tools, providing a thorough site audit to identify gaps in your content marketing strategy.
Best Features:
- Comprehensive Content Analysis: Get detailed insights, including readability scores and keyword optimization, to enhance your content.
- Low-Quality Content Detection: Identify and address thin or low-quality content that may be hindering your website’s performance.
- SEO Tool Integration: Easily integrates with other SEO tools like Google Search Console for an all-around SEO approach.
- Customizable Reports: Generate customized reports and visualizations to meet your specific needs.
Price:
Ubersuggest offers various paid plans tailored to your needs, with options for monthly or annual payments, starting at $49 per month.
Get started with Ubersuggest today!
That wraps up our list and recommendations for the best content audit tools available.
I hope you liked this article and found it helpful. Maybe you’d also like to read:
- Essential On-Page SEO Guide for WordPress (Rank Higher)
- Cornerstone Content for SEO: What It Is & How to Create It
- How to Track SEO Rankings in Google Analytics 4 [Free Tools]
- Best WordPress SEO Plugins & Tools to Rank Better
- How to Use Google Analytics and AI For Website Growth
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